European medtech associations form new alliance to drive industry
10 October 2012
Eucomed, the European Medical Technology Industry Association,
and EDMA, the European Diagnostic Manufacturers Association, have
formally launched a new alliance called MedTech Europe.
The alliance will collaborate closely on common policy interest
areas and welcomes other European medtech associations to join.
MedTech Europe will be legally established by the end of 2012.
MedTech Europe will focus on the medical device and in vitro
diagnostics legislative frameworks, the medical technology industry
five-year strategy, health technology assessment, patients & safety
and environmental issues. Future topics of collaboration will be
determined by the MedTech Europe Board. This body will initially be
composed of three representatives from EDMA and three
representatives from Eucomed. The chairmanship will be rotating
between its members.
Announced as a European Industry Alliance in January 2012,
MedTech Europe sits underneath its founding members and will remain
a separate entity, as will EDMA and Eucomed. The three associations
will be helmed by one Chief Executive Officer, Serge Bernasconi.
“We are very pleased with the launch of MedTech Europe today
which comes at a time when further cooperation between the medical
technology industry associations is the right way forward. The
Alliance gives the in vitro diagnostics industry the opportunity to
sign on to the Contract for a Healthy Future and contribute to
steering Europe’s healthcare systems onto a sustainable path,” said
Jürgen Schulze, EDMA President at the launch.
The joint medtech industry strategy centres on the recognition
that sustainable healthcare can only be delivered through
value-based innovation and industry is committed to demonstrating
that improved health outcomes and cost-effectiveness can go hand in
“Value-based innovation is at the heart of what the medical
technology industry does every day. Our industry is committed to
moving forward with this new innovation paradigm and demonstrating
that we deliver value for Europe’s patients, healthcare
professionals, payers, policymakers and society as a whole,” Eucomed
chairman Guy Lebeau explained.
“Today we also launch our Value-based Innovation publication that
highlights what we have done in the last 12 months to deliver on the
promise of our Contract. Examples include the forming of MedTech
Europe, the setting-up of dedicated steering committees to work on
the implementation of the Contract and recruitment of key people in
order to deliver the critical socio-economic data of our
To support MedTech Europe, a new website  has been developed
which offers information on the policy issues that MedTech
Europe will be working on. MedTech Europe’s bi-weekly newsletter,
blog and social media platforms are also prominently featured on the
At the same time, the www.reforminghealthcare.eu website has been
overhauled and features the updated “Contract for a Healthy Future”,
the new “Creating Value in European Healthcare” publication and the
Economist Report on Future-proofing Western Europe’s Healthcare.
“I am excited about the opportunities MedTech Europe brings to
the table. The alliance not only signifies a stronger and more
consistent representation of Europe’s medical technology industry,
but also provides healthcare stakeholders with one unified industry
discussion partner when needed. Being able to speak with one
organisation about medtech issues should make the lives of
healthcare players easier and makes industry representation more
credible and impactful,” said Serge Bernasconi, Chief Executive
Officer of Eucomed, EDMA and MedTech Europe.
1. The MedTech Europe website: