Brazil's health equipment exports grow 11% to US$700m
8 August 2012
Brazil's exports of health equipment grew 11.7% in 2011, compared to the previous year, despite the
crisis faced by the global economy. Brazilian products reached 180
countries and generated $US707 million in revenues.
than expected growth has allowed the country to bring forward its
goal of reaching US$ 1 billion in external sales for the sector by a
full year, to 2014.
Having operated in international markets for approximately a decade, the
Brazilian health products industry's performance is reflected by its
total revenues of R$ 10 billion (approximately US$ 5 billion) for
2012 - an increase of 17% compared to 2011.p>
Between 1999 and 2011, the number of countries purchasing health
equipment from Brazil grew from 40 to 180, showing that the sector's
strategy of offering reliable products at competitive prices is
generating results. The exports also reach mature and demanding
markets, such as the United States, which is the largest importer,
responsible for 25% of the sales volume. Germany and Belgium also
feature among the top ten importing countries./p>
In 2012, the industry is investing in eight key markets: Angola,
Saudi Arabia, Chile, the US, India, Mexico, Peru and Russia.
“Brazil invests in technology to develop reliable products that can
be offered at an excellent cost-benefit ratio. Furthermore, we
Brazilians are known for our flexibility, which means products can
be adapted to the requirements of different clients”, says ABIMO
(the Brazilian Medical Devices Manufacturers Association) president
Exhibiting at MEDICA
Brazilian Health Devices, the Brazilian health equipment
industry’s export brand, will showcase, at MEDICA, in Dusseldorf,
Germany this November, its high quality and technology products, which
are expected to be in high demand at international markets.
An industry survey conducted between 1999 and 2011 shows
that the number of companies in the sector has grown from 326 to 506
over the period. Revenues for the period have increased by 421%,
from just over R$ 2 billion in 1999, to R$ 10 billion last year.
The growth witnessed by the industry and the investment in exports
created a requirement for international certification, as although
the national agency, ANVISA, is highly efficient and demanding, it
is still not well known abroad. Therefore, ABIMO began to provide
consultancy services and support for Brazilian companies seeking to
register with the US FDA. This should result in the number of
Brazilian companies with FDA certified products doubling over the
next couple of years, with the figure expected to go from 19 to 40.
Currently, 80.7% of the Brazilian companies in the sector have
certified quality systems, such as ISO 9001 and ISO 13485, with a
further 9.1% in the process of receiving their certification. ABIMO
also stimulates access to cutting edge technology through agreements
with industry associations from other countries, and partnerships
with multinationals. Approximately 980 research and development
projects are underway in partnership with the most renowned
Brazilian universities, such as USP (São Paulo University) and UFRJ
(the Federal University of Rio de Janeiro).
The industry's new brand – Brazilian Health Devices –, was launched
at last year's edition of MEDICA and will be arriving at Düsseldorf
ready to take on new markets and confirm the success of the deals
closed in 2011. Last year, ABIMO-led Brazilian companies signed
contracts amounting to US$ 22 million.
ABIMO's participation at MEDICA is part of its partnership with
Apex-Brasil (the Brazilian Trade and Investment Promotion Agency)
within the scope of the latter's project to increase the exporting
of Brazilian products. This year, the Brazilian Pavilion will once
again be located in Hall 17.
ABIMO would like to invite journalists for a
press talk followed by some Brazilian specialties, including caipirinhas, at the Brazilian Happy Hour, at 6 pm on November 15th,
at the end of the second day of the fair.
Hall 17, Stand 17A38,
ABIMO will hold a raffle during the
press talk and the winner will receive an invitation to visit next
year's edition of Hospitalar, the second largest medical trade fair
in the world, held every year in Brazil. All expenses will be paid
for by ABIMO.
Visit the website: