Philips announces new COPD alliance and medical innovations at Medica 2010

17 Nov 2010

Philips is announcing a new alliance for COPD at Medica this week that is expected to result in better treatment access for patients. It is also displaying easy-to-use product innovations for operating rooms, healing lighting, patient monitoring and cardiac ultrasound that support both clinicians and patients.

“Our new partnership in the area of Chronic Obstructive Pulmonary Disease, demonstrates Philips’ commitment to providing clinicians with a complete range of solutions which will enhance access to treatment for patients worldwide,” said Kevin Haydon, Executive Vice President Philips Healthcare, International Markets.

“Whether the goal is to help patients suffering from breathlessness better manage their condition at home or to care for patients in the hospital setting, Philips can provide innovative, easy to use technology which solves the needs of both clinicians and patients.
Philips will be making the following announcements and showcasing the following products during Medica 2010:
New alliance

COPD Gold Partnership

Philips is announcing its partnership with the Global Initiative for Chronic Lung Disease (GOLD) on World COPD Day (November 17, 2010). GOLD works with healthcare professionals and public health officials around the world to raise awareness of COPD as a public health problem and to decrease morbidity and mortality from COPD through the implementation and evaluation of effective programs for diagnosis and management.

Philips shares with GOLD a commitment to improve COPD patients’ access to treatment throughout the world.  As part of this commitment, Philips recently unveiled the new UltraFill home oxygen filling system in the US that allows respiratory patients a simpler way to manage their home oxygen system. The UltraFill home oxygen filling system will be available soon in Europe.

Easy to use and innovative solutions to support clinicians and patients

Hybrid Operating Room

Philips in partnership with MAQUET are jointly showcasing the latest version of their Hybrid Operating Room (OR) Suite at MEDICA 2010. On display will be the Allura Xper FD OR Table which integrates the Philips Allura Xper angiographic X-ray system with the MAQUET Hybrid OR solution including hybrid table.

Also shown are HeartNavigator, OR lights, monitors, and radiation protection walls. The Hybrid OR Suite is a simple, one–room solution combining facilities for both minimally invasive and open surgical procedures. Live demonstrations of the Hybrid OR Suite will be held at the MAQUET booth, #D50/51 in hall 12.

A ‘virtual reality’ presentation on the Hybrid OR Suite will be running at the Philips Healthcare booth, A21, A22 and C23 in hall 10, where full technical information will be available. 

HealWell: Healing Patient Room with light

HealWell is an innovative lighting concept for patient rooms which positively influences the well-being of patients and supports their recovery. Based on recent research, there are many biological effects of light on our circadian rhythm and recuperation. This lighting solution developed to heal better and improve room ambiance includes a natural dynamic ceiling light panel, coloured LED lighting in coves for ambiance, sparkling LED spots and dimmable reading lights. Preliminary field results show that this lighting solution improves the satisfaction of both patients and staff.

IntelliVue MX800 patient monitoring

Philips is showcasing the IntelliVue MX800 patient monitoring system, which supports the clinician in providing excellent patient care by giving easy and immediate access to comprehensive patient information directly at the monitor, at the patient’s bedside.

In addition to displaying and recording traditional data such as patient vital signs, the IntelliVue MX800 offers direct access to patient information from almost any system on a hospital’s IT infrastructure. The MX800 also enables applications to run natively on the embedded informatics platform while keeping the real time patient monitoring separate and protected.

This allows clinicians to easily view patient data from sources such as electronic medical records (EMRs), imaging studies and other clinical applications, helping to save caregivers’ time and aid in clinical decision making at the point of care.

Improving and enhancing performance

iU22  xMATRIX ultrasound system

Philips’ iU22 xMATRIX ultrasound system redefines premium performance in ultrasound. The system’s ergonomically designed X6-1 PureWave xMATRIX array transducer offers ultra-thin slice imaging, resulting in crisp, high-resolution images. The new Live xPlane feature allows clinicians to create two full-resolution images simultaneously, capturing twice as much clinical information in the same amount of time without moving or turning the transducer, even when obtaining orthogonal views.

Trackball technology eliminates the need to sweep manually with the hand. Clinical trials have shown that xPlane speeds workflow, improves perception of anatomy, and has the potential to minimize the frequent repetitive stress injuries experienced in the field of sonography.

iE33 xMATRIX cardiac ultrasound system

The enhanced iE33 xMATRIX cardiac ultrasound system features a new ergonomic solution for more efficient adult echocardiograms, the X5-1 transducer. The system enables expanded cardiac-related diagnostic capabilities through new features such as outstanding 2D and 3D image quality utilizing a single transducer, near instantaneous acquisition of 3D volumes, new 3D workflow tools and a visualized colour Doppler flow pattern during 3D exams.

With the X5-1 and iRotate, a clinician can more easily obtain challenging 2D views and the system also offers a 3D stress echo solution that can be incorporated with conventional 2D stress echo. After acquiring a volume, clinicians can use the system’s advanced iSlice software to obtain short axis views of the heart’s apex, obtaining additional clinical information not routinely provided by ultrasound.
At Medica 2010
November 17- 20, 2010, Düsseldorf, Germany

Philips is exhibiting at booth numbers 10 - A21, A22 and C23.


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