Roche Applied Science Industrial Business relaunched as Roche Custom Biotech

14 July 2010

Roche Applied Science (SIX: RO, ROG; OTCQX: RHHBY) Industrial Business has been relaunched under the name Roche Custom Biotech to increase brand recognition in the life science, pharmaceutical, and diagnostic industry.

The switch will be accompanied by a complete makeover, including a new web appearance, which is integrated in the Roche Applied Science website.

“The main goal of the new brand Roche Custom Biotech is to sharpen our profile in the Biotech B2B industry. The brand expresses our outstanding competence and experience in serving our customers in manufacturing.”

“The main goal of the new brand Roche Custom Biotech is to sharpen our profile in the Biotech B2B industry. The brand expresses our outstanding competence and experience in serving our customers in manufacturing.”, said Manfred Baier, Head of Roche Applied Science.

Roche Custom Biotech has been manufacturing and supplying industrial chemicals for thirty years, in particular for use in the diagnostics industry. With a portfolio of over one thousand products, Roche Custom Biotech also custom manufactures to customer needs.