Acrobot and Finsbury Orthopaedics sign co-marketing agreement
5 October 2009
Acrobot, a developer of computer-assisted orthopaedic surgery
products has announced a co-marketing arrangement with orthopaedic
implants company, Finsbury. The agreement will see Finsbury and Acrobot
closely working together to provide hospitals with a 'one-stop' package
for precision navigated hip resurfacing.
The arrangement will see Acrobot placing Navigator, its precision
surgical navigation system, alongside Finsbury's state of the art ADEPT
hip resurfacing implant. Acrobot and Finsbury will provide a novel
co-marketing proposition, which can provide access to Acrobot’s
precision surgical systems to selected hospitals throughout the UK.
Acrobot Navigator enables orthopaedic surgeons to place the
components used in hip resurfacing surgery more accurately. By ensuring
the implant is positioned correctly, surgical outcomes can be improved
because the implant lasts longer due to wear of the components, a major
factor in the failure of orthopaedic surgery, being greatly reduced.
Graeme Brookes, CEO of Acrobot, said: “We are delighted to have
secured this arrangement with Finsbury. This will allow us to manage our
presence in the marketplace more effectively, ensuring we are able to
provide Acrobot’s cutting edge technology to more surgeons. Finsbury
have developed an excellent reputation for their high quality implants,
and coupled with our surgical systems, we believe we can provide a
highly desirable and competitive package.”
Mike Tuke CEO of Finsbury, added: “Acrobot have an excellent
reputation for developing surgical systems which help surgeons to
accurately position implant components, and coupled with our own
implants and instruments, we believe this co-marketing agreement will
ensure surgeons are able to provide their patients with the best
possible care.”
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