Does government do enough for SMEs?
19 September 2009
The UK Chartered Institute of Marketing has launched its latest
Agenda Paper, Access all areas? which asks what kind of help
does government really offer SMEs. Should government be merely a point
of access for small and medium-sized companies seeking grants and
funding, or should they offer more direct help to small companies?
The paper asks whether the options available to small companies that
they are not taking full advantage of, and if so, is this due to
resources or not knowing where to go? The Access all areas?
paper considers these issues and discusses how the role of Government
might best evolve to suit the disparate requirements of SMEs. It also
considers how The Institute could best help the changing needs and wants
of start-ups, micro-organisations and larger, more established SMEs.
Commenting on the paper’s findings, Mark Stuart, head of research at
The Chartered Institute of Marketing said: “There’s a range of
information, grants, assistance and training available from Government,
but many small and medium-sized companies don’t pick up on this range to
its full advantage, for a number of reasons. This is sometimes because
the language and context of how help is delivered does not resonate with
the business needs and wants of SMEs; there is also a further problem in
treating ‘SMEs’ as one body, as the needs of start-ups,
micro-organisations, small companies and medium-sized companies can
He adds, “Government need to recognise that many ‘business
development’ issues are, at their core, marketing issues; there’s
sometimes a lack of understanding of this. Our Agenda paper shows that
this is not Government’s fault, because such understanding is not its
sphere of expertise. That gives us a job to do, to prove that The
Institute is not just a membership organisation with a narrow definition
of ‘marketing’, but a business growth organisation, that places an
emphasis on marketing as the engine that drives business.”
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