Sony supports Operation Smile

13 August 2008

Sony Electronics is helping the worldwide children's medical charity Operation Smile as part of a promotion for a new camera range.

Operation Smile provides surgery for children born with cleft lips, cleft palates and other facial deformities around the world. Sony is promoting its new Sony Cyber-shot cameras featuring Smile Shuttertechnology that can recognise a person's smile and automatically take a picture.

Sony says that it will make a US$100,000 donation to Operation Smile during the promotion. The funds will be used to provide free physical examinations and reconstructive surgeries for children suffering from cleft lips, cleft palates and other facial deformities.

Sony is also donating Cyber-shot digital cameras to help Operation Smile volunteers capture smiles at more than 30 mission sites around the world.

"It's a precious moment when a child comes out of surgery with a new smile, so you don't want to miss it and you want to get it right," said Mike Fasulo, Chief Marketing Officer and Corporate Social Responsibility Officer at Sony Electronics.

"We are so grateful to Sony Electronics for this significant financial support and commitment to our cause," said Dr Bill Magee, Operation Smile Chief Executive Officer and Co-founder. "With this relationship, Sony is not only helping Operation Smile provide new smiles to children born with facial deformities, but with their donation of cameras, they are also helping us capture images of these priceless moments during our medical missions."

About Operation Smile

Founded in 1982, Operation Smile, headquartered in Norfolk, Virginia, is a worldwide children's medical charity whose network of global volunteers are dedicated to helping improve the health and lives of children and young adults. Since its founding, Operation Smile volunteers have treated more than 115,000 children born with cleft lips, cleft palates and other facial deformities and currently work in more than 40 countries. In addition to contributing free medical treatment, Operation Smile trains local medical professionals in its partner countries and leaves behind crucial equipment to lay the groundwork for long-term self-sufficiency.

See a video of Operation Smile's work in India in the MTB Europe Videos on World Healthcare section


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