Philips' online medical Learning Center clocks 100,000 participants
28 November 2006 Andover, Mass., USA. Royal Philips Electronics (NYSE:
PHG, AEX: PHI) has registered the 100,000th medical professional on the
Philips Learning Center, an online resource providing continuing medical
education. The Learning Center offers more than 200 self-directed courses,
covering a range of clinical, departmental and industry topics, accredited
by various recognized continuing education evaluation mechanisms (RCEEMSs)
for radiological technologists, sonographers, nurses and other allied health
professionals. “With continual advancements in technology and equipment,
medical professionals are required to obtain accredited courses each year to
maintain their certification,” said Greg Morrison, executive vice president
and chief knowledge officer at the ASRT. “Ongoing training is critical to
growing medical careers, and we seek to deliver content in a way that our
members can personalize their learning experience to meet their actual
needs. We partner with Philips because the breadth of content available and
the advanced technology platform allows us to create a comprehensive
educational environment by linking online courseware to supporting materials
such as articles in scholarly journals and medical textbooks.” The
Learning Center can accommodate different learning styles by offering
various educational vehicles, including self-directed courses, webcasts and
archived lectures, disease-specific case studies, multimedia tutorials,
offline study via CD-ROM, and quizzes designed to facilitate learning and
retention. It has a blended learning approach that is aligned with onsite
and classroom curriculum of Philips’ three global training centres located
in the U.S., the Netherlands and Singapore. Courses available cover
clinical and department topics such as anatomy, physiology, cardiology,
vascular imaging, computed tomography (CT), magnetic resonance imaging
(MRI), patient monitoring and business-oriented subjects. With content
focused on clinical applications, management, concepts and principles using
different modalities, there are educational materials available for all
users, regardless of their clinical focus, their role in the department or
the equipment they use.
“We launched the Philips Learning Center in 1999 to meet growing customer
demand for continuing education in an online environment,” said Paula
Sanderson, director, Online Education, Philips Medical Systems. “Combining
an easy-to-use platform with world-class educational materials developed by
leading subject-matter experts in radiology, cardiology, sonography,
nursing, management and education, we’ve created a valuable resource for
medical professionals to maintain certification and grow their careers.”
“The Philips Learning Center is one pillar in our plan to provide more
services via the web. Customer adoption for our Online Store, eSupport and
NetForum reflects the value Philips can extend to customers online by
providing environments designed around their needs, easy to experience and
using advanced technology. The 100,000th user represents a milestone in
registrations and signifies a greater frequency of use, an acknowledgement
that we are delivering value to the medical community,” said Douglas Dell,
director, Global Customer Services Marketing, Philips Medical Systems.
The Learning Center is at
http://theonlinelearningcenter.com To top
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