Philips previews new cath lab
7 October 2006
London, UK. Royal Philips Electronics (NYSE: PHG, AEX:
PHI) previewed its Ambient Experience Catheterization Lab and other new and
potential products nearing market readiness that demonstrate its “sense and
simplicity” brand positioning at the Philips Simplicity Event in London.
Ambient Experience Catheterization Lab (cath lab) is designed to improve the
workflow of physicians and reduce the anxiety of heart patients undergoing
In a hospital cath lab, doctors insert a thin, flexible tube or catheter
in a patient's blood vessel to allow access to the heart or blood vessels
without major surgery. With the help of X-ray imaging, doctors can then
examine, diagnose and treat the patients' blood vessels and/or heart.
The system has been designed to support medical staff with special
lighting eliminating any shadows or reflections on monitors, and providing
equal light distribution to reduce the strain to doctors’ eyes.
Additionally, the Philips voice control system makes it easier for the
physician to communicate with the system without leaving the sterile
environment. The system also soothes patients during preparation,
examination and post procedure by allowing them to choose a visual theme
that can be viewed on the ceiling.
Initial results show it is leading to
faster diagnoses, lower radiation doses and calmer patients. A first system
has been installed at Catharina Hospital, Eindhoven, The Netherlands and
further projects are under discussion.