Uptake of doctors’ ideas is an important factor for success in medical
technology
18 May 2006 Berlin/Munich, Germany. A structured employment of doctors’
ideas for new medical technologies and procedures is an important factor for
the success of innovation potential in the medical technology sector. This
was made clear at the BVMed special conference in Munich, entitled:
“Promotion of medical ideas — what paths must innovations follow within
medical technology companies.”
Some 50 % of innovations developed by users are also taken up in the
medical technology sector. “The proper exploitation of customer-developed
ideas can be extremely profitable for both sides. A large part of our
success is based on the fact that we involved customers in the development
process,” said Dr. Peter A. Meier from Ethicon, in front of some 70
delegates from companies, hospitals and scientific academia. It is
important that in the case of product or process innovation, the patient is
placed at the centre. “It is not the specifications of the product that are
the key, but rather how they can benefit patients,” said Thom Rasche from
Earlybird. The question of how an idea can be transformed into an innovation
for use in the medical sector also depends above all on finance, product
development and introduction.
With an expenditure of €20 billion for medtech per annum, Germany is the
third largest market in the world after the US and Japan — and it is
therefore extremely attractive, said BVMed Director General and board member
Joachim M. Schmitt. The companies would be faced by the challenge of
“efficiency and cost benefit”: “Innovations targeted at successful
reimbursement must in the future offer evidence of both medical
technological and economic progress,” said Mr. Schmitt. Link:
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