Dräger Medical receives Frost & Sullivan leadership award
24 September 2005
London, UK. Dräger Medical has received the 2005 Frost & Sullivan Brand
Development Strategy Leadership Award for the European anaesthesia and
respiratory equipment market. The award recognizes Dräger Medical's ability
"to best perceive consumer needs and develop marketing strategies that
elevate Dräger's quality, style, and image to create an overall value
perception. Through a unique combination of product quality, communication
and distribution, Dräger Medical has demonstrated superior market growth
skills".
In 2004, the company increased its global net sales by around 11.2% to
over €1,020 million. Underlining its
strong competitive performance, Dräger Medical has consistently outpaced the
market with a long-term annual average growth rate of around 8%. Moreover,
it increased its EBIT from €9.1 million
in 2000 to €94.2 million in 2004,
marking the first four years of its business turn-around.
Currently, Dräger Medical is structured into the following "CareArea™
Solutions" — emergency care, perioperative care, critical care, perinatal
care and home care. The company's acquisition of the American-based
Air-Shields warming therapy product line in July 2004, further testifies to
its dedication to acute care.
To select the recipient, the Frost & Sullivan research team tracks all
the major participants in the industry, paying close attention to their
brand development efforts. This process includes interviews with the market
participants, customers, and suppliers. The companies' brand development
efforts are then analyzed based on the number of participants, competing
brands and the brands' recognition among its peers and consumers. Industry
participants are then ranked based on the predetermined measurement criteria
such as market penetration and market share growth in existing market
segments, development of unique brand strategies and increased customer
loyalty.
"Dräger Medical's mission is to 'evolutionise' the acute point of care by
providing state-of-the-art products and integrated solutions. These help
customers reduce clinical process costs and improve efficiency while
increasing the quality of patient care," said Mandy Hartman, Vice President,
of Corporate Marketing and Communications for Dräger Medical. "To be
formally recognized for our work is proof that Dräger Medical is changing
the healthcare environment by offering innovative technologies and leading
expertise."
"The products and solutions provided are based on its commitment to
innovation, so customers continue to benefit from leading-edge technologies.
Excellence in global business processes has, moreover, underpinned the
company's efforts to achieve a benchmark cost position in the industry,"
comments Frost & Sullivan Healthcare Analyst Dr. Fiona Rahman.
Source: Frost & Sullivan
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